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List Of Fashion Designers in Malaysia
Wednesday, 5 November 2014 • 02:40 • 0 comments

 

 

Early life

He was born in the Kuala Krai district in the state of Kelantan[1] on 11 June 1961. Toi left his native Malaysia at the age of eighteen, and via Toronto, landed in New York a year later. There he attended Parsons School of Design and apprenticed with Mary Jane Marcasiano and Ronaldus Shamask. In 1989, with a modest collection of bright sarongs, strong suits and regal dresses, he opened his own atelier.

Achievements

In 1991 Toi won the Mouton-Cadet Young Designers Award, surprising many considering the competition he faced that day. His most recent award of distinction was presented by New York City Public Advocate Mark J. Green for Toi’s artistic contributions and achievements. In March 1997, Toi was awarded a knighthood by the Sultan of Kelantan. Mr. Toi is also a recipient of The International Center in New York's Award of Excellence.
In 2013 he was awarded the title of Datuk by the King of Malaysia.[2]

Business

Toi has served several style arbiters including Sharon Stone, Patti LaBelle, Ivana Trump, Hazelle Goodman, Kelly Preston, Kirstie Alley, Jennifer Tilly, Meg Ryan, and Fergie from The Black Eyed Peas. Be it the House of Toi signature collection or the "Z" collection, his moderately priced bridge line, Toi’s creations are marketed as original and feminine pieces.
Zang Toi is available in globally fine stores including the Couture Department at Nordstrom, fine specialty boutiques and Zang Toi Boutiques in Malaysia.
Zang Toi launched his new line of fine makeup with Amazing Cosmetics at his Spring 2013 runway show.[3]

Partnerships

In most of his fashion shows, Toi has employed the services of another famous Malaysian, Ling Tan, whose career he helped to kick-start.

Summary

Awards Received: 1990 Mouton Cadet Young Designer Award Brand names/Divisions: Zang Toi





Dato' Bernard Chandran (born 27 February 1968) is a Malaysian fashion designer. His talents have earned him many faithful clients among Malaysia's elite most notably the Royal families of Malaysia and Brunei as well as two former Miss Universe. Due to this, Chandran used to be known as Malaysia's "Prince of Fashion", but is now being hailed as Malaysia's "King of Fashion".[1][2]
Chandran is also a Malaysian television personality. He's known as the chief designer of the reality television show Project Runway Malaysia, since its debut on 8TV on 3 August 2007.[3]
He is also a brand ambassador for the Tiffani By Izen service apartments (to be completed in 2009), developed by Ireka Land Sdn Bhd.[4]
Chandran was a guest judge on Britain's Next Top Model, Cycle 6, Episode 12. The top three models were given the chance to model for Chandran's fashion show during the London Fashion Week.

Jimmy Choo

From Wikipedia, the free encyclopedia
This article is about the shoe designer. For the company bearing his name, see Jimmy Choo Ltd.
Jimmy Choo
Kavita Sidhu, Dato' Jimmy Choo, Heah Sieu Lay, Andrea Fonseka, Amber Chia.jpg
Jimmy Choo (second from left) with (from left) Kavita Sidhu, Heah Sieu Lay, Andrea Fonseka and Amber Chia.
Born Jimmy Choo Yeang Keat
15 November 1948 (age 65)[1]
George Town, Penang, Malaysia
Occupation Shoe designer
Dato' Jimmy Choo, OBE Jimmy Choo Yeang Keat (Chinese: 周仰杰; pinyin: Zhōu Yǎngjié),[2] (born 15 November 1948) is a Malaysian fashion designer based in the United Kingdom. He is best known for co-founding Jimmy Choo Ltd that became known for its handmade women's shoes.

Early life

Choo was born in Penang, Malaysia, into a family of shoemakers. His family name is Chow but was misspelled on his birth certificate as Choo. He studied at Shih Chung Primary School in Love Lane, Penang. His father taught him how to make shoes, and he made his first shoe when he was 11 years old.[3]

Education and career

Choo graduated from Cordwainers Technical College in Hackney (now part of the London College of Fashion) in 1983. Choo worked part-time at restaurants and as a cleaner at a shoe factory to help fund his college education. After graduation Choo began work at a shop in Hackney which he opened in 1986 by renting an old hospital building. His craftsmanship and designs were soon noticed and his creations became featured in eight pages in a 1988 issue of Vogue. Patronage from Diana, Princess of Wales from 1990 further boosted his image.
In 1996 he co-founded Jimmy Choo Ltd with British Vogue magazine accessories editor Tamara Mellon. In April 2001, Choo sold his 50% stake in the company for £10 million. He has since concentrated his work on the exclusive Jimmy Choo Couture line produced under license from Jimmy Choo Ltd. The Jimmy Choo London line, also known as Jimmy Choo Ready-To-Wear or, simply, Jimmy Choo, is under the purview of Mellon[who?]. The ready-to-wear line has expanded to include accessories such as handbags.

Personal life

Choo lives in London and is currently involved in a project to set up a shoemaking institute in Malaysia. His company continues to produce expensive high-end shoes.
He has a son, Danny, who runs Mirai Inc. in Tokyo, Japan, and a daughter who studied interior design in San Francisco.[4]

Awards and honours


Melinda Looi

From Wikipedia, the free encyclopedia
Melinda Looi
Born Kuala Lumpur, Malaysia
Nationality Malaysian
Education La Salle School of Fashion, Montreal
Occupation Fashion designer
Awards Designer of the Year 2004, 2006, 2009 (Malaysian International Fashion Awards & Mercedes Benz STYLO Fashion Awards])

Labels MELINDA LOOI COUTURE, MELINDA LOOI, MELL, MELL BASICS
Melinda Looi (born as Looi Lai Yee in Kuala Lumpur, Malaysia) is an award-winning fashion designer famous for her signature avant-garde and vintage style. She has won numerous accolades; she won the title Designer of the Year three times, twice at the Malaysian International Fashion Awards Malaysian International Fashion Week and latest in 2009 at Mercedes Benz Stylo Fashion Awards .[1]
She has three distinct brands to her name, which are: Melinda Looi Couture, Melinda Looi Prêt-à-Porter and MELL, which are sold in Malaysia, and selected boutiques in Europe, Australia and the Middle East. Her latest addition is a sub-line called MELL BASICS consisting of must-have basics made from certified Organic Cotton.
Besides working on her own fashion labels, Melinda is also involved in numerous and very diverse collaborations reaching from charities and eco-friendly events[2] to art projects as well as collaborations with brands such as L'Oréal, Levi's, Swatch,…and many more.

Education and Early years

Melinda Looi was born into a family where her mother was an Cheong Sam tailor. She had no plans to venture into fashion as she wanted to become an artist. However, her parents were against it as it was too risky and thus decided upon the next best thing, fashion.
She studied at the La Salle Institute of Design in Kuala Lumpur before winning the title of Malaysia Young Designer Award in 1995. The prize was a scholarship to study at the La Salle School of Fashion in Montreal, Canada. In 1998, Melinda returned to Malaysia and worked for her parents' business for a year before venturing out on her own.[3]
Within the short span of her ten years of creating unique story-telling 'art pieces', the designer's prêt-a-porter wear and couture line have won an international clientele from the USA, Middle East, South Africa, China, Taiwan, Singapore, Hong Kong and Malaysia. Her clients range from socialites to the working professionals, and royalty to celebrities like Cameron Diaz, Britney Spears and Mena Suvari.
Her passion for culture, theatrics and costume culture is reflected in her designs – the gothic tradition of 'avant-garde' is her signature, and eclectic vintage is her handwriting. The designer has confessed her love for chiffon, which she finds sexy and classy, as predominantly used in most of her creations.
Melinda's favourite designer is Jean Paul Gaultier for his ever changing bold and adventurous style that dares to be different. One of her dreams is to establish a museum in Malaysia dedicated to the Malaysian fashion industry and the history of fashion.

Fashion Business

Mellooi Creation was formed in the year 2000 to take the designer's creations to greater horizons while also strengthening the brands. Today, a private limited status has been formulated and Mellooi Creation Sdn. Bhd. was created to further develop business opportunities for Melinda Looi Couture, Melinda Looi Prêt-a-Porter, and MELL in local and international markets.
Being part of the multi-racial and multicultural country that is Malaysia (Malaysia's population consists of 62% Malays, 24% Chinese and 8% Indians, with other minorities and indigenous peoples) she has consistently drawn inspiration from this rich cultural diversity. Lately, she has been participating in the Islamic Fashion Festivals[4] in Jakarta, Indonesia, London, New York, Monte Carlo and Kuala Lumpur, Malaysia, venturing into a new and booming market, with her creations that were traditional yet modern.[5]

Brands

Melinda Looi Couture
Melinda Looi Couture is the designer's top of the line collection under the brand. It is made to measure exclusive clothes with the usage of the finest quality materials such as French laces and silk-chiffons. The line is also extended to sophisticated bridal gowns with rich fabrics and luxurious details. The Melinda Looi Couture Showroom is located in Bangsar, Kuala Lumpur where the couture collections can be found and the designer herself welcomes local and international clientele.
Melinda Looi Prêt-à-Porter
Melinda Looi Prêt-à-Porter is her collection of ready-to-wear evening dresses in a series of cocktail dresses, tops, bottoms and accessories. The collection has garnered wide popularity among socialites, celebrities, fashionistas and those seeking for young, trendy and stylish apparels. Since 2009 this line also offers ready-to-wear bridal gowns.
MELL
Offers an alternative wardrobe for men and women seeking casual wear. Its trademark has been their multi-faceted designs where a single design can be transformed into numerous other designs. Their line is currently only available in Malaysian outlets.
MELL BASICS
Is the first basic brand fully made from certified organic cotton in Malaysia. Must-have basics in many colours to allow you to mix & match it to your wardrobe. Even the packaging is made from recycled paper and can be reused! www.mellbasics.com
emel by Melinda Looi
'emel by Melinda Looi’ is a socially conscious fashion initiative by multi-award winning fashion designer Melinda Looi, offering an annual Raya ready-to-wear collection, whereby a part of sales proceeds from the collection will be donated to a selected charity each year. This initiative has seen celebrity collaboration such as 'Diana Amir x emel' and 'Diana Danielle x emel'.

Family

Melinda has been happily married since 2003 to German born, Dirk Luebbert, who is the Managing Director of Mellooi Creation. They currently have three children.

Awards

  • World Fashion Week, Malaysian Representative, Paris
  • Designer of the Year 2009, Mercedes Benz STYLO Fashion Awards, Kuala Lumpur
  • Designer of the Year 2006, MIFW, Kuala Lumpur
  • Designer of the Year 2004, MIFW, Kuala Lumpur
  • Most Dynamic Designer 2003, MIFA, Kuala Lumpur
  • Asia Pacifica Young Designer Award 2000, Hong Kong[6]
  • Winter Wedding Dress Contest 1997, Canada
  • White Creation Award 1997, Canada
  • ASEAN Designer Award 1995, Singapore
  • Cotton Award 1995, Japan
  • Malaysia Young Designer Award 1995, Kuala Lumpur




 chard Rivalee, is a Malaysian fashion designer based in Penang, Malaysia.

Early life

He was born in 1966 from mixed Thai and Chinese parentage.[1] He was brought up by his father in Penang, Malaysia after his parents’ divorce and due to family financial condition, he dropped out of school at very young age. He started his career as a hair stylist with a strong passion in fashion design. After years of savings, he enrolled for fashion design classes and apprenticed with Mdm.P’ng Guay Keow of Galeen Fashion Institute. With his talent, passion and creativity, Richard quickly gained recognitions in the industry via winning several state and national level fashion design awards such as Penang Young Designer High Fashion Award 1993/94 and MODA Theater Clothes of High Fashion 1997/98.

Fashion Style

Richard is best known for his design in High Fashion under the label of Richard Rivalee Couture House. Recent notable collections include well-known evening gown series which featured in his "Richard Rivalee's Black Collection 2011". The uniqueness of his collections is that each masterpiece that sold to its clients will never repeat again. His womenswear collections cover western style and Malay style evening gowns and bridal gowns. His menswear collections cover modern classic clothing, suites and tuxedos.

Fashion Business

Richard's design and collections have reached internationally with clienteles from Asia, Europe and United States of America with patronage from royal families, celebrities and the rich & famous. His collections are often featured in renowned fashion and life style magazines in Malaysia and international such as Essenze (Malaysia), Backstage Professional (Malaysia), Fiori (Indonesia), AXM (UK) and many more.[2][3][4] His collections are no stranger to fashion weeks, charity fashion events, ballroom galas and international beauty pageants.[5] Among the projects, he has worked with international celebrities such as Petrina Fung Bo Bo,[6] Amber Chia, Ning Baizura and Soong Ai Ling.[7] His collections also featured in international renowned brands events such as Poh Kong Jeweller, Cartier, Swarovski and Jaeger-LeCoultre.

Business Acquisition

In early 2012, the label was acquired by a group of private investors for an undisclosed amount. Richard Rivalee is named the Chief Designer of the Company. On 19 May 2012, the Label celebrated its 22nd Anniversary in conjunction with the launch of its new label design. The event was held at the main premise located at the UNESCO World Heritage Site - Georgetown, Penang, Malaysia. Accordingly to its internal source, the company direction is to rebrand the label to international level while maintaining its uniqueness. In May 2012, Richard Rivalee was featured on Hong Kong TVBE channel via the introduction by Petrina Fung Bo Bo as her personal fashion designer.

Major Events/Sponsorships

Richard also make appearance as guest judge on various model contests, talent shows and beauty pageants.
Major Events/Sponsorships by Richard Rivalee Couture House:
  • Miss Malaysia Universe Grand Final - 2002
  • Kuala Lumpur Fashion Week & Simply Haute Fashion Gala Dinner - 2004
  • Richard Rivalee Fashion Collection - 2005
  • Cartier Jewelry Fashion Show - 2006
  • Swarovski Creature Design Fashion Show - 2007
  • Ning Baizura Batique Evening - 2008
  • Jaeger-LeCoultre Watches Show, Mystical Adventure - 2009
  • Poh Kong Jewelry Collections Fashion Show - 2012
  • In-Penang Award Presentation - 2012
  • Miss Auto City Beauty Pageant - 2012
  • Hong Kong aTV 55th Anniversary Show at Beijing - 2012
  •  
 



Rupert Sanderson


Rupert Sanderson (born in 1966 in Penang, Malaysia) is a shoe designer.

Early life and education

Coincidentally from the same Malaysian island as Jimmy Choo, Rupert Sanderson lived the typically peripatetic life of an army child since his father was a British Army officer. After graduating from Royal Holloway and Bedford New College, London University, he worked in advertising in London before enrolling on the shoe making course at the world-recognised Cordwainers College in East London, joining a long lineage of stellar shoemakers such as Jimmy Choo. During the summer holiday of the two-year course, he rode a motorbike to Italy to visit shoe factories, tanneries and last makers, meeting artisans and learning as much as possible about the trade. Rupert Sanderson then worked in Italy firstly for Sergio Rossi, and latterly Bruno Magli. Working with the founders and the families of both these companies before they were bought by luxury goods conglomerates has put Sanderson in good stead with the close-knit Italian shoe making community.

Career

Rupert Sanderson produced his first shoe collection in 2001. By way of reinforcing his design principles, in 2006 Rupert Sanderson bought a controlling interest in the shoe factory in the outskirts of Bologna, Italy, that he had been working with from his first collection. The art of traditional craftsmanship and attention to detail can be seen in every Rupert Sanderson shoe.
Rupert Sanderson’s design ethos is simply ‘less is more', focusing on perfecting the line, balance and symmetry of the shoe to flatter and lengthen the leg; rather than adding more and over-embellish, Sanderson likes to pair down the design and concentrates on the fit, length and shape of the last, and reportedly rendering even his five-inch heels relatively comfortable to wear.
Every pair of Rupert Sanderson is meticulously crafted by Italian hands in his own factory Facit Srl in Tredozio near Ravenna, embodying traditional Italian craftsmanship with a distinctive avant-garde design. His inspiration comes from the material itself; from the sensual curve and silhouettes of the lasts and heels, to the quality and finish of the finest leather and fabrics.[citation needed]
Complementing his obsessive passion for the Italian craft of shoe making is a bit of quintessential British flair: every pair of Rupert Sanderson shoes is named after an English daffodil.
Rupert Sanderson shoes have acquired an ever growing celebrity following including Gwyneth Paltrow (who famously wore Sanderson’s KitKat shoe boots to the Premiere of Two Lovers in Paris with an Antonio Beradi lace dress); Samantha Cameron; Kate Moss; Lily Allen; Sienna Miller; Rebecca Hall; Keira Knightley; Cheryl Cole; Cindy Crawford and Claudia Schiffer. More recently, Hollywood starlets Carey Mulligan, Freida Pinto, Rachel McAdams, super model Yasmin Le Bon and fashion blogger BryanBoy have all been spotted wearing his shoes, as well as Hong Kong Cantopop singer and actress Sammi Cheng.

Achievements and awards

2008
  • Established Fashion Fringe Shoes [1] with Colin McDowell's Fashion Fringe organisation.
  • Designed shoes for Peter Handke’s The Hour We Knew Nothing of Each Other at the National Theatre.
  • WON British Fashions Council [2] Accessory Designer of the Year[3]
2009
2010
  • Designed shoes for The Royal Opera's Aida for a cast of over 200. Directed by David McVicar.

Collaborations

Stores

Rupert Sanderson has two stores in London and recently opened in Hong Kong and Paris – The stores in London include one in Mayfair, and the other in Knightsbridge; the Hong Kong store is situated at the heart of Central on On Lan Street; and in Paris at the famous Palais-Royal. Rupert Sanderson shoes are also available in over 160 department and specialist stores in fashion capitals around the world.








Edmund Ser


Edmund Ser
Born Ser Chen Huah
11 November 1955 (age 58)
Kuala Lumpur
Nationality Malaysian
Education Canterbury College of Art, England
Medway College of Design in Rochester, England
Occupation Fashion designer, Businessman
Spouse(s) Chong Lee Kion, Jackie (born 1968)
Children Audrey Ser (born 1991)
Cassandra Ser (born 1992)
Nataly Ser (born 1998)
Ashley Ser (born 1998)
Parents Ser Whan Boon (1907–2003)
Lee Oi Lin (1909-2011)
Edmund Ser (Chinese: 史振华; pinyin: Shǐ Zhèn Huá) (born Ser Chen Huah, 11 November 1955) is a Malaysian fashion designer[1] and businessman based in Kuala Lumpur, Malaysia. He is best known for his designer brand, Edmund Ser of Malaysia.[2][3] He created the Edmund Ser, Spade, and SER fashion labels. He has been a guest judge on Project Runway Malaysia, as well as judging the Malaysia Young Designers' competition and the Miss Malaysia Pageant.

Early Life

Ser, a third-generation Malaysian Chinese, was born into a middle-class Chinese family in Kuala Lumpur's Jalan Imbi in November 1955. "As the youngest, I guess I led a spoilt life. Everything was there for me. As a family we had more or less a good life. We did not face any particular hardship."[4] Ser spent his primary and secondary school years at Methodist Boys' School Kuala Lumpur. [5] Ser played many games and sports in school, representing his school for badminton and hockey.[4] Television was a factor that influenced Ser's choice to enter the fashion trade. He says, "programmes like the David Cassidy show had an effect on me. The bell bottoms, costumes and all ...'[4] A fashion show held in 1968 to mark the diamond jubilee of the Methodist Boys' School Kuala Lumpur was one of Ser's inspirations to take up fashion design for a living. Andy Chew was among the first few established local designers in the early 1970s.[6]
Ser apprenticed at a local men's tailor from 1973–1975. He travelled to England in 1975,[7] where he took a course on clothing and craft at the Medway College of Design in Rochester, Kent. During that course, he sat for the City and Guilds of London Institute external exam and obtained a craft certificate in men's tailoring. Ser left halfway through the course at Medway, as he felt he had already learned all there was to learn, and enrolled for a four-year diploma in art at the Canterbury College of Art in Kent. He studied tailoring from a master cutter who fashioned clothes for Queen Elizabeth II. During this time he passed the City and Guilds of London Institute advanced craft certificate in men's retail bespoke tailoring.[7] During his years in the United Kingdom, Ser worked in Chinese restaurants and did odd jobs to fund his studies.
Upon graduation in 1979, he obtained a tailoring job at Thomas Pratt & Sons Limited in London for six months. Ser felt a sense of responsibility towards Malaysia. "I could have stayed back and worked in England, but I believe I can contribute to this country after having had my education there," he said.[8] He then returned home to Kuala Lumpur in 1980.
Ser borrowed RM5,000 from his parents and teamed with a former schoolmate, who invested another RM5,000, to set up a men's tailoring shop, called West Point Fashion House.[8] Ser believed that work wear was something that "has to be presentable, fresh, crisp and most importantly comfortable."[9] Due to high rent increases, Ser and his partner were forced to move their shop in 1983. Ser split with his partner in 1984 and set up his own shop to make men's and ladies' clothes, with financial support from his family and his friend Orson Wong, 1999 President of the Malaysian Official Designers' Association (MODA).
He was relatively unknown when he did his first fashion show. Ser said he was referred to by people in the industry as "the tailor-boy" when he did his first fashion show with another better-known local designer. The title hurt, but it made him more determined to go forward.[7]

Fashion Career

Ser specialises in jackets and career apparel.[7] Since the 1990s, Malaysian women have been described as more receptive to colours than design, and colours played a big role in Ser's collections.[10] Ser is known for his cut in suits.[11]

Early Success (1980s–1990s)

Ser's initial attempts to upgrade men's fashion received a poor response, so he switched to women's fashion, as women were emerging into the workforce at that time.[12][13] He was known for his non-conformist ideas combined with his cutting.[14] Ser concentrated in mass production for various department stores in Kuala Lumpur, Petaling Jaya, and Singapore under his own label.[15] Ser supplied ‘cut-make-trim’ (CMT) clothes for department stores such as Oval, Parkson and Isetan.[13] The Edmund Ser line for women was launched in 1987 to a very encouraging response.[8] In 1992 Ser opened his first Edmund Ser boutique in Concorde Hotel Kuala Lumpur, specialising in made-to-measure women's office clothes.[16]
Ser was once labelled as the 'avant garde jacket man', and that became his signature line in the 1990s.[17] Ser was known for his Charlie Chaplin-inspired suits, which were presented at Malaysian Contemporary Designers' Shows in the 1990s, an event organised by the department store Parkson.[18]
Ser gained a foothold in Singapore in 1988. Carontique fashion house at Penang Plaza in Penang was one of Ser's earlier breakthroughs to other states in Malaysia. Carontique's decision to drape Penang women with the same hands and materials that dressed the TV3 broadcasters helped secure the franchise to distribute the Edmund Ser ready-to-wear line of clothing in the city.[19] Ser is now known throughout the country for providing clothes to celebrity TV newscasters at television stations such as TV3 and Ntv7. Ser states, "I am more of a businessman than a designer".[10] In 1992 Ser had boutiques at The Saga, in Park Mall,[20] and at The Saga, in Metro Singapore.[11]
Ser's apparel was also sold in the Philippines, Indonesia, Thailand and Japan.[21] Ser was the first local designer to use crushed velvet in his collection, joining international fashion designers such as Prada and Ralph Lauren.[22]
In December 1995, Bobby R. Novenario Pte, Inc. supported the formal opening of Suitables by Edmund Ser at Ayala Center, Makati City, Philippines. In Manila, Ser was identified as one of the brightest names in the Asean fashion scenes of the 90s.[23] Bobby Novenario, impressed with Ser's well-fitting suits for the Asian figure, brought Ser to Manila to design a fashion line for Filipino corporate ladies.[24]
In March 1996 Ser attended the 22nd Asian Roundtable by the Asian Club Foundation held in Kobe, Japan, as a guest speaker on the topic of Fashion in Asia. In 1998 Edmund Ser took its name to the newly opened Suria KLCC shopping centre in the Petronas Towers in Kuala Lumpur City Centre . By 1999, Ser had 11 Edmund Ser boutiques, including three in Singapore. The outlets in Kuala Lumpur were in the Concorde Hotel Kuala Lumpur.[6]

Fashion Shows

Ser held various themed fashion shows in the 1990s, under his SER by Edmund Ser label. His venues were usually in Spices Restaurant and in the Concorde Ballroom. In July 1990, Ser held a fashion show in Oval, featuring the Edmund Ser Ready-To-Wear Collection. Parkson Corporation's Contemporary Designers Show (1990) featured Ser's trademark line.[25]
Ser was a representative of Malaysia in the Asean Designers' Scene, where he represented Malaysia for the Asean Designers' show in Singapore, the Philippines, and other states in 1987, 1988, 1989, 1990, 1992, and 1996. In 1992 Ser was titled amongst Asean's best five, alongside Sira Kulsethsiri of Thailand, Arthur Yen of Singapore, Frederick Perlata of the Philippines, and Samuel Wattimena of Indonesia.[26]
Chung Khiaw Bank Visa presented Ser's "An Afternoon With Edmund Ser" in October 1993. The Transylvania Look and a preview of his 1994 Chinoire Collection were featured, as well as "An Evening with Edmund Ser" in conjunction with the bank's Gold Card launch. Ser was amongst 15 top Malaysian designers to participate in the Malaysia In style fashion extravaganza.[27]
In 1995 Ser showcased his Middlesex collection for three consecutive nights in the Concorde Hotel Kuala Lumpur. The 'middle-sex' look, which was a sexually grey area that could be read as androgynous or bi-sexual, was a 1996 forecast for world fashion. Ser presented double-breasted jackets with six buttons and hugging the hips for 1996.[28] Priority Plus, with the support of Cathay Pacific, BMG Malaysia, Nescafe, Sothys Paris, and Concorde Hotel Kuala Lumpur, had their 'Thank You' party featuring Edmund Ser's 1996 Middlesex Collection.
In 1996 Ser's fashion shows presented a different image through a more fashionable, as opposed to classic, line. The collection featured numerous coordinates in white, black, and checks.[29]

Expansion and New Brands (early 2000s)

In 2002, Ser expanded into a large market of those earning RM2000 and over. Ser created the Spade label; its flagship store was situated on the concourse floor, alongside international designer brands such as Marc Jacobs and Paul Smith. Spade featured asymmetrical, anonymous, and funky young designs for young adults.[30]
In 2004 Edmund Ser opened in Hock Lee Centre Shopping Podium, Kuching, Malaysia.[31] Ser has also ventured into the Sabahan market since 2007.[32]
Ser suffered financially due to overexpenditures to launch the Spade brand,[33] overexpansion of retail boutiques, the recession, and high rents at shopping malls. From 2003–2009, Ser decreased his number of retail boutiques, as the buying power in Malaysia had decreased tremendously due to the recession.[34] As a result, Ser moved his focus from retailing to corporate uniforms servicing.[13]

Fashion Shows

In the 2000s, Ser was an avid presenter, showcasing his collections at the Malaysia-International Fashion Week (M-IFW).[3] At the Secretaries "Unplugged!" Luncheon in April 2003, Ser was one of the first three designers to take their creations to stage for the Kuala Lumpur Fashion Week 2003.
In 2005 Ser presented his collection in the Kuala Lumpur Asian Fashion Week. In 2006, Ser showcased his collection at the Glorious Fusion of Jewellery and Fashion show. In 2008 Ser held a fashion show at Island Plaza, Penang.[35]

Corporate Fashion Success (late 2000s–current)

Ser moved his focus from retailing to corporate uniforms servicing as he was always cautious that "even if one is fairly successful at his moment, things may change, and one must be prepared if the change comes".[13] This shift in Ser's own words "What if people do not like or do not want EDMUND SER anymore?” This is why I have gradually evolved my business throughout the years. From tailoring, to supplying for department stores, to having a department store counter, to having my own boutiques, and now to manufacturing uniforms for corporate companies. During my boutique and retailing days, I started in a silent manner, to take up uniform jobs and have expanded ever since. It is a shift from retailing to corporate uniforms. I think it is important to always anticipate and prepare ahead."[13]
Ser designs, conceptualises, and manufactures made-to-measure uniforms for employees of various corporate groups. Ser's earliest corporate fashion business was for the Concorde Hotel Kuala Lumpur in 1991. Ser was commissioned to give the hotel a line of work suits that would reflect its youthful and dashing concept.[36]
As of 2004, Edmund Ser was the corporate uniform supplier to about 30 clients, including hotels, banks, airlines, and the jewellery and travel sectors,[31] while tailoring the designs to their respective concepts. Ser's clientele hails from all over South East Asia.[21] Having moved on to produce designer uniforms for corporate companies, Ser is not facing the retail competition.[13]

Fellow Designers

Ser was one of the founding members of the Malaysian Official Designers' Association (MODA), which was founded in 1987.[37] He was treasurer in 1993.[38]
Ser has mentored many Malaysian fashion designers who have gone on to win awards in the Asian fashion arena, including Brian Pawle, who was named one of three best for the night at the 1987 MODA-hosted Modasketch.[37] In 1988 Gerald Lim won first prize at the 'Expressions-A Festival Of Young Fashion Designers', organised by the Society for the Mentally Handicapped.[39]
Director of People Republic, Daniel Lim, had his first fashion stint with Edmund Ser. Lim acknowled­ges that he learned a lot from Ser with regards to tailoring, detailing and workmanship. After three years with Ser, he started the Danielle label, which was carried in department stores such as Isetan as well as a multi-brand store in The Weld, Kuala Lumpur.[40]

Judging

Ser has appeared on the reality television show Project Runway Malaysia on 8TV as guest judge since its inception in 2007.[41] Ser sat on the panel for the MODA Malaysian Young Designers' Competition in 2009 and 2010.[42][43] Ser judged the Miss Malaysia pageant in the 1990s.

Personal Life

Ser styles himself as a family man.[44] He says that the person he admires most is his father. Ser's motto is "I Can, I Will, I Must Succeed".[45]
Ser is the youngest son of Ser Whan Boon (6 July 1907 – 3 May 2003, Chinese Teochew descent) and his wife, Lee Oi Lin (19 June 1909 - 2011, Chinese Cantonese descent). Ser Whan Boon was a chief cashier under the Shell Group and Lee Oi Lin, a housewife. Ser is the youngest of four children. Ser's oldest brother, Ser Chin Nam (born 1939), is a retired policeman while his two older sisters, Ser Siew Hong and Ser Mui Hong, are in the fashion business with him.
Ser married his wife, Chong Lee Kion, known as Jackie Ser[46] (born 6 May 1968), in 1989, and they have four daughters: Audrey Ser (born 10 April 1991) a LL.B (Hons), CLP and LL.M (IEL) graduate, Cassandra Ser (born 11 December 1992) an ACCA student, and twins Nataly Ser and Ashley Ser (born 10 June 1998). His twins are violinists at the National Symphony Orchestra of Malaysia and the Malaysian Philharmonic Youth Orchestra.[47]

Hobbies

Ser enjoys cooking, saying that the hobby must have been a result of his years in England as a student.[48] "If I wasn't a fashion designer, I would have become a chef," he said.[4] Ser's deep-fried lamb cutlets were featured in The Malaysian Celebrity Cookbook.[49] Ser is an animal lover and has always had dogs in his household



Nor Aini Shariff


Nor Aini Shariff is a Malaysian fashion designer and founder of the JARUMAS label.[1]
Nor Aini Shariff
Nor Aini Shariff of JARUMAS.jpg
Nor Aini Shariff
Born Melaka, Malaysia
Nationality Malaysian
Occupation Fashion designer / Founder of JARUMAS                                                                                                                                

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Hi and Assalamualaikum x jwb DOSA ! if jawab SYGGG oww okay im *Nurul izzati binti azmi*.im 18,student kktmrnians,diploma in fashion design. :D. ('me')">Look her profile
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